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Our Mission
Vehicle dynamics, tire behavior, track characteristics, and driver psychology are all part of a tree of knowledge with branches upon branches... all symbiotically linked to something called the perfect lap.
Our goal is to educate you with a bigger piece of the puzzle, all the way up to theoretical limit of what is objectively possible. Redefining what you think is the potential of your vehicle, through tangible, logical approaches will allow you to maximize performance while understanding crucial fundamentals.
No gatekeeping, no leading on, no fluff. Just straight up, hard-core, science based coaching that will not only make you faster, but a more confident and consistent driver.
Meet the Team
Founder | Abdullah Ibrahim
Playing with hot wheels, watching F1, the American Le Mans Series, and Top Gear in my infant and toddler years is sort of a standard base line for most boys mildly interested in cars or motorsport, though I'll never forget my first, real sensory overloading memory into the sport.
One day, my brother thought it would be a good idea to take an 8-year old with no driving experience to our local K1 speed, and sitting there, was a race driven NASCAR racecar. Rubber splatter, rock chips, paint and decal peeling, exhaust soot...it screamed "race-used". I stuck my head in the car, as this was what I felt would be the closest POV I could *ever* get to sitting in a real racecar. The smell of sweat, adrenaline, fuel, oil, and rubber overwhelmed my senses like nothing else. It was almost like a rebirth, and surely now my earliest memory of anything significant.
Fast-forward a few months, I found myself in a racekart running laps around my local tracks in SoCal, and fast-forwarding to my early teens, driving anything I could get my hands on. From time-attack competitions, wheel-to-wheel racing, sim shoot-outs, and overseas scholarship competitions, my journey has been one of seeking to understand the "secret sauce" to what makes the elusive perfect lap, or perfect race.
My biggest accomplishment will always be getting all types of drivers - beginner to advanced to lean on their strengths, and destroy their weaknesses. From chasings seconds to tenths of a second, my philosophy has always been to break everything down to a granular level - from driver psychology, vehicle kinematics, car types, and everything in between. No stone left unturned.
This philosophy, and my relentless pursuit of absolute perfection for not only myself, but for my drivers, has landed me the fortunate positions of coaching for Porsche, Skip Barber Racing School, Toyota Gazoo Racing, Bentley, the Sports Car Club of America, various track day organizations around Southern California, and internationally for my personal favorite - McLaren.